Eco Décor & Green Washing.
By Sheila Doris, BAA, ARIDO. S.I.Design
Let’s talk about Eco Friendly Décor. ”Green” is the direction of every-thing new, but how do you know how green a product or material really is?
Many merchants recognize that “green” is desirable and that customers may pay a little more for “green” products. Often décor items are advertised as green that are not in any way certified or ecofriendly. This practice is known as greenwashing.
For example a “green” material processed with a toxic finish is not really green.
Materials manufactured in North America and Europe are rated and certified by agencies monitoring methods of harvest and production.
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